Grooming Insights
Memoize London Black Avaritia — Unisex Extrait de Parfum 100 ml
₪1,650.00
A unisex luxury extrait de parfum built on oud, incense and warm woody amber.
Memoize London Black Avaritia is a unisex extrait de parfum at 30% oil — an opulent, woody-amber oriental for anyone drawn to oud and incense rather than light, fresh scents. It opens sweet with grapefruit and honey, turns resinous over incense and oud, then settles into warm amber, sandalwood, musk and vetiver.
• Extrait de parfum at 30% oil — a very high concentration with a rich, long-lasting presence on skin
• Sweet-fresh opening — grapefruit and honey lift before the smoke arrives
• Resinous, dark heart — incense and real oud (agarwood) at the centre
• Warm woody-amber base — amber, sandalwood, musk and vetiver close it out
• Genuinely unisex — composed for women and men who love rich orientals
• From Memoize London's Dark Range — a UK niche house, cruelty-free
• 100 ml bottle — with an extrait, a little goes a long way
Product Details
The fragrance
A warm, woody-ambery oriental — extrait de parfum at 30% oil. Sweet-fresh at the top, resinous and smoky through the heart, warm and woody in the base. Opulent and sensual: the brand's idea of indulging every want in abundance.
Note pyramid
• Top: grapefruit, honey
• Heart: ambrette, labdanum (cistus), incense, cashmeran (cashmere wood), oud (agarwood), violet
• Base: amber, cedarwood, musk, powdery notes, sandalwood, vanilla, vetiver
The story behind the name
Avaritia is Latin for greed — one of the Seven Deadly Sins in Memoize London's Dark Range. Black Avaritia is the house's darker, oud-rich take on that theme: abundance, indulgence, depth. (Note: it's distinct from the separate, lighter "Avaritia.")
The house
Memoize London is a UK niche fragrance house founded in 2018, crafted in Britain and cruelty-free.
Size & concentration
100 ml | Extrait de Parfum, 30% oil concentration.
How to Use
1. Start with 1–2 sprays, or a light dab — an extrait at 30% is concentrated, so a little goes a long way.
2. Apply to pulse points: inner wrists, base of the neck, behind the ears.
3. Don't rub your wrists together — it bruises the opening and cuts the wear short.
4. Let it dry down on skin: the grapefruit-and-honey top gives way to incense and oud, then a warm woody-amber base.
Pro tip
A single dab on a scarf or jacket collar carries the resinous heart for hours. With an extrait you rarely need to reapply — build up slowly rather than over-spraying.
Who It's For
It's for you if
• You love rich, opulent orientals — oud, incense, amber and warm woods
• You want an evening or special-occasion scent with real presence
• You appreciate extrait-strength concentration from a niche house
• You're shopping unisex — it's composed for women and men alike
Maybe skip it if
• You want something light, fresh, citrusy or office-discreet — this is deliberately dark and resinous
• You're not keen on oud or smoky incense
• You prefer a sweet, easy gourmand over a brooding woody-amber
FAQ
What does Memoize London Black Avaritia smell like?
It opens sweet and bright with grapefruit and honey, then turns resinous and dark over incense and oud (agarwood), before settling into a warm base of amber, sandalwood, cedarwood, musk, vanilla and vetiver. A warm woody-amber oriental — opulent rather than light.
What's the difference between extrait de parfum and eau de parfum?
An extrait de parfum carries a higher concentration of fragrance oil than an eau de parfum, so it tends to read richer and last longer on skin while sitting closer to you. Black Avaritia is an extrait at 30% oil — a very high concentration.
Does Black Avaritia contain oud?
Yes. Oud (agarwood) sits at the heart, alongside incense and labdanum — a big part of its dark, resinous character. This is "Black Avaritia," which is distinct from the separate, lighter "Avaritia."
Is Black Avaritia unisex?
Yes — it's composed for women and men. A rich woody-amber oriental like this isn't tied to one gender; wear it if the notes appeal to you.
When is the best time to wear it?
It leans evening, autumn and winter, and special occasions — a dark, resinous scent with real presence. It can feel heavy on a hot day or in a quiet office.
How do I apply it, and how big is the bottle?
Start with 1–2 sprays or a light dab on pulse points and don't rub — an extrait is concentrated, so a little goes far. The bottle is 100 ml.
From the SKRILOV Chair
In the shop we test scents on real people before we recommend them. Black Avaritia is the one we reach for when someone's bored of safe, fresh bottles and wants something with weight — that sweet grapefruit-and-honey opening that collapses into incense, oud and warm amber. It's not a daytime crowd-pleaser; it's an evening statement, and it works on women and men alike. Go easy: one or two sprays of a 30% extrait is plenty, and it stays with you.
Shipping & Returns
Delivery
Door-to-door delivery within up to 7 business days of your order.
Returns
Unused items in their original packaging may be returned within 14 days of delivery, subject to the store terms. Returns are handled at SKRILOV Hair Care & Styling, 33 Gilad St, Nof HaGalil 1786033.
