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Grooming Insights
Beauty is an art, and we know how to master it.
Hair care is a science, and we reveal its secrets.


How to Make Perfume Last Longer: A Grooming Guide
Prep, pulse points, concentration and clothes: a barber's guide to making a fragrance actually last.
Yan Skrilov
18 hours ago7 min read


The History of the Barbershop: From Ancient Egypt to the Modern Chair
The true history of the barbershop, from Egyptian razors and the Roman shop to the barber pole.
Yan Skrilov
Jun 308 min read


Beard Care Routine: The Complete Guide (Wash, Oil, Balm, Trim & Frequency)
The complete beard care routine — wash, oil, balm, brush, trim — and how often to do each step.
Yan Skrilov
Jun 287 min read


How to Use Beard Balm: A Barber's Step-by-Step Guide (and How Much by Beard Length)
How to use beard balm, step by step, with the right amount for your beard length.
Yan Skrilov
Jun 287 min read


How to Choose a Face Wash by Skin Type — and the Skin Under Your Beard
How to choose a face wash by skin type — and the skin under your beard, from a master barber.
Yan Skrilov
Jun 266 min read
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