Welcome to SKRILOV – where we believe everyone deserves to look and feel their best.
Our Story
Our journey began at a young age, driven by a passion for hairstyling that quickly became a lifelong commitment. As a child, I was fascinated by hair – constantly exploring textures, trying out new styles, and embracing every opportunity to create. It wasn’t just a love for hair but a love for crafting something with my hands, for precision, and for creating transformations that boost people’s confidence.
The First Steps into the Professional World
As I grew older, I realized that my passion was more than just a hobby; it was a calling. I took my first professional steps in the industry early on, eagerly taking any opportunity to work in salons, even in entry-level roles. My initial tasks involved holding towels, cleaning workstations, and preparing tools for stylists. Despite these humble beginnings, I hoped for a chance to showcase my skills someday.
Every free moment was spent observing the techniques, movements, and methods of the stylists around me. I knew this was just the start of a challenging journey, but my drive to learn and excel was unwavering. Drawing inspiration from leading hairstylists globally, I absorbed every professional tip and technique I could.
Recognizing a Gap in the Market
After years of experience in various salons, I noticed a significant gap in men’s grooming services in Israel. This segment, which I felt deserved professional recognition, was often overlooked. Many men lacked access to the personalized, professional experience they deserved. I saw an opportunity to bring change to this underrepresented sector.
I envisioned a space where every man, regardless of age or style, could receive exceptional service, meticulous attention to detail, and the confidence that they were in expert hands. With this in mind, I began focusing on men’s hairstyling to restore dignity and offer high-quality, professional services to the broader community.
Going Independent and Opening Our First Salon
In 2018, with enough experience and confidence under my belt, I decided it was time to bring my vision to life. This marked the opening of our first salon. It wasn’t an easy step, but with a commitment to offering something different, we established a salon unlike any other. Our goal was to elevate the standards of men’s hairstyling and transform each visit into an experience – not just a haircut, but a full-service approach that combined style, attention to detail, and an unparalleled commitment to professionalism.
Enhancing Customer Experience with Innovative Technology
We aimed to be more than just another salon. From day one, we focused on excellence and exceptional customer service. We integrated cutting-edge digital technology to enhance our clients’ experiences, becoming one of the first in the industry to implement an online booking system. This system allowed our clients to book appointments at their convenience, without long calls or unnecessary waiting times. Punctuality became a core value, ensuring each client received dedicated, respectful service at the exact scheduled time.
The SKRILOV Brand – Online Store for Leading Haircare Products
As our salon flourished and our client base grew, we decided to expand our services and offerings. Recognizing the demand for high-quality, professional-grade products, we launched SKRILOV as an online store, bringing our salon experience directly to our clients' homes. More than just a product site, SKRILOV is a hub of expertise, offering the same trusted products we use in the salon daily.
Our online store features top brands in men’s and women’s haircare. While our primary focus is on addressing men’s grooming needs, we believe everyone deserves access to premium products. We have carefully selected products that meet our high standards, suitable for both professional and at-home use. Each product in our store has undergone rigorous testing to ensure it meets the standards we uphold in our salon, allowing our clients to enjoy products we trust.
Our Vision for the Future
Our vision at SKRILOV is to continue leading the men’s grooming industry in Israel and beyond, providing everyone – men and women alike – with the tools and knowledge to look and feel their best. We believe our journey is just beginning, and with our passion, professionalism, and commitment to innovation, we are set to elevate this industry to new heights.
We invite you to explore our store, discover our recommended products, and immerse yourself in the full SKRILOV experience. Every product on our site is chosen with care, and every haircut in our salon is delivered with genuine passion for your hair. At SKRILOV, everyone can look and feel their best.
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